PROJECTS

Problem: Visability
Solution: Web site & Print Materials
Results: TBD

I wanted a balance of content and form for my brand. To show my passion of typography, I stuck with only type, a grid, and only a hint of ornament. My goal is to showcase my work and exude confidence while still being aesthetically pleasant. Gotham Light & Medium

Jay Larson Design
Jay Larson Design
Jay Larson Design

unknown date & time

I wanted to create a book of my passions: photography, typography, and poetry. A friend and I provided the content while I designed the layout, set the type, and prepped-for-print. The inside text needed to be legible as it was reversed and would go through compression via Blurb. Cover: Akkurat. Inside: Gotham & Mercury Text G1.

Purchase HERE.

Jay Larson Design
Jay Larson Design
Jay Larson Design

Problem: A more personable approach
Solution: Redo of old business system
Results: TBD

Redo of a project for IMS Corp. I created a new logotype and identity system. The pinwheel is to symbolize their four values as both independent and interdependent like the relationship of people and their healthcare provider. Whitney.

Jay Larson Design
Jay Larson Design
Jay Larson Design

Problem: Visability
Solution: Business Card & Brochure
Results: Increased ROI

Client needed print materials to promote and sustain his new business. The brief was to have something that felt professional yet empathetic. To do this, I chose humanist typefaces along with vector images of a leaf and leaflets.

Jay Larson Design
Jay Larson Design
Jay Larson Design

Again, an early representaion of my passion. Here is a small collection of poetry, photos, and illustrations. Simple 8"x8" book saddle-stitched. I set the type, directed and designed the project.

Jay Larson Design
Jay Larson Design
Jay Larson Design