PROJECTS
Problem: Visability
Solution: Web site & Print Materials
Results: TBD
I wanted a balance of content and form for my brand. To show my passion of typography, I stuck with only type, a grid, and only a hint of ornament. My goal is to showcase my work and exude confidence while still being aesthetically pleasant. Gotham Light & Medium
unknown date & time
I wanted to create a book of my passions: photography, typography, and poetry. A friend and I provided the content while I designed the layout, set the type, and prepped-for-print. The inside text needed to be legible as it was reversed and would go through compression via Blurb. Cover: Akkurat. Inside: Gotham & Mercury Text G1.
Purchase HERE.
Problem: A more personable approach
Solution: Redo of old business system
Results: TBD
Redo of a project for IMS Corp. I created a new logotype and identity system. The pinwheel is to symbolize their four values as both independent and interdependent like the relationship of people and their healthcare provider. Whitney.
Problem: Visability
Solution: Business Card & Brochure
Results: Increased ROI
Client needed print materials to promote and sustain his new business. The brief was to have something that felt professional yet empathetic. To do this, I chose humanist typefaces along with vector images of a leaf and leaflets.
Again, an early representaion of my passion. Here is a small collection of poetry, photos, and illustrations. Simple 8"x8" book saddle-stitched. I set the type, directed and designed the project.
