New brand, new logo. I wanted to include both vibrancy and mystery, but decided something more muted in graphic, and stronger in type was a better, and less costly solution to produce.

Captured CapitalOne site usage, compiled video into a narrative for internal and external presentations.

Northern Tools + Equipment giftcard with a clean aesthetic and simple narrative.

I stay at this motel several times a year. I think they could offer more to the local area as they're right around the corner from Tettegouche State Park, which is in prime wildlife and landscape.

I tried both a mimickery of the wooden signs on the hiking trails and a modernist approach, but ended up sticking to something equally stunning and humanist with Cooper Light.